Marketing What's New, Ottawa-based consultancy focused on marketing technology.

As happens a few times each year, I share some seasonal tweets from my own twitter stream. The topics in the first 3 months of 2013 have ranged from social me Read More...

How do you balance SEO and PPC?

I run across companies that get into search marketing with misconceptions about how SEO and Pay-per-click (PPC) relate to each other. I'll deal straight away with a dubious practice I've seen where PPC campaigns are run on th Read More...

We quench companies' thirst for leads by finding their ideal prospects and compelling them to contact sales.

Campaign Management:	LeadGen campaigns, ranging from simple to sophisticated, that bring in sales leads
Marketing Content:	Content that will compel your website visitors to contact sales.
Conversion Optimization:	What informs our content and campaigns, so you receive the best quality leads, quickly.

Using technology to generate sales leads.

To leverage technology for marketing, it helps to know the community and share an engineering mindset.

A marketer with deep technology roots.

That's Glenn Schmelzle, Chief Lead Generator at Marketing What's New. He leverages technology like an engineer, spends like an accountant and pitches like a sales rep.