Selling Starts Online; two new Books Agree
thumb Two recently-published books are helping to establish the norms of how sales works today. I'll review each of them in turn.

John Jantsch’s “Duct Tape Selling”

To Demo or Not to Demo
thumb If you sell software, it's likely that your website or marketing emails have offered prospects a demo. Or perhaps anyone who downloads content receives a call from a rep offering to book a demo. On their own, there's nothing wrong with these c Read More...
arrow We quench companies' thirst for leads by finding their ideal prospects and compelling them to contact sales.
Campaign Management: LeadGen campaigns, ranging from simple to sophisticated, that bring in sales leads
Marketing Content: Content that will compel your website visitors to contact sales.
Conversion Optimization: What informs our content and campaigns, so you receive the best quality leads, quickly.
arrow Using technology to generate sales leads.
To leverage technology for marketing, it helps to know the community and share an engineering mindset.
arrow A marketer with deep technology roots.
That's Glenn Schmelzle, Chief Lead Generator at Marketing What's New. He leverages technology like an engineer, spends like an accountant and pitches like a sales rep.