Selling Starts Online; two new Books Agree
thumb Two recently-published books are helping to establish the norms of how sales works today. I'll review each of them in turn.

John Jantsch’s “Duct Tape Selling”

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To Demo or Not to Demo
thumb If you sell software, it's likely that your website or marketing emails have offered prospects a demo. Or perhaps anyone who downloads content receives a call from a rep offering to book a demo. On their own, there's nothing wrong with these c Read More...
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arrow We quench companies' thirst for leads by finding their ideal prospects and compelling them to contact sales.
Campaign Management: LeadGen campaigns, ranging from simple to sophisticated, that bring in sales leads
Marketing Content: Content that will compel your website visitors to contact sales.
Conversion Optimization: What informs our content and campaigns, so you receive the best quality leads, quickly.
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arrow Using technology to generate sales leads.
To leverage technology for marketing, it helps to know the community and share an engineering mindset.
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arrow A marketer with deep technology roots.
That's Glenn Schmelzle, Chief Lead Generator at Marketing What's New. He leverages technology like an engineer, spends like an accountant and pitches like a sales rep.
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