Here’s a selection of my twitter posts related to marketing and technology during the last 3 months.
June 25: SalesView: we’ll give you data from SM without U needing to have any SM accounts. For me, one-way access defeats the whole purpose of SM!
June 16: Had a good chat today with a tech company about pairing your positioning with your pricing, + vice-versa, esp when selling an intangible
June 13: RT @theC100 C100 in the Ottawa Citizen. Great interviews given by C100 co-founders Chris Albinson & Anthony Lee. http://bit.ly/cwXcog
June 2: If your online presence isn’t 5X what it was 10 yrs ago, you need to get there. There’s 5X more people online vs 10 yrs ago #smbottawa
May 30: Wholly agree with Age of Persuasion episode saying that Negative Advertising is ineffective. I’d rather keep the attention on my product.
May 27: When you’re writing marcom, whether it’s by vertical, job, application, keep your focus on your audience…that’s how segmentation starts.
May 26: Ottawa Software Cluster: when you demo, must highlight aspects that align with their pain. You’ll never do same demo twice, but you’ll sell
May 22: @irenecrosby Thanks for finding that post on “Scalable & Repeatable” biz models. That is so critical for a strtup. http://bit.ly/ajioGY
May 21: Post from @dannystarr on “My Thoughts on Starting Out in Sales…” http://bit.ly/cYtdbk
May 17: Hearing podcast about book ‘Full Brain Marketing’ by D.J. Heckes. Good explanation of how strategy has to twin with your co’s growth stage
May 14: @digitaljoy Content creators have to keep development costs in check, and tho it’s lowest common denominator, the web is THE platform
May 11: Susan Enns: such small % of your prospects are inside buying timeframe, you must pre-qualify them ruthlessly. #sales #spo
May 6: @scottslater You can check out the Tech twitter list (as it stands) at http://twitter.com/heyglenns/tech-companies/members
May 6: RT @CouchAssociates Trying to get more out of your Analytics? Google just launched G.Analytics Application Gallery @ http://cot.ag/bWbfEM
May 3: @marketingsherpa states getting high-quality leads is marketer’s #1 concern this year. Chart at http://bit.ly/bjYOyy
Apr 30: Acc. to @ProfBruce “face to face is the best way 2 sell, 2nd is phone, email & social media are a distant 3rd & 4th.”
Apr 26: RT @kittenthebad Great example of reaching out to potential customers via twitter – http://bit.ly/bDnd8M /via @tgrevatt /by @davefleet
Apr 23: Dear tech companies: Are you tracking every single marketing message through to a sales outcome? You should. #justsaying
Apr 7: Not another pointless tweet: @krusk shows why tweeting about mundane things is worthwhile. http://bit.ly/9U8wkZ
Apr 6: Staying pliable is key to mktg new products. Keep one eye on market’s current concerns & the other on where your product roadmap leads.
The most brain-enlarging moments for me on twitter occur when I’m interacting with people in real-time. Whether it be goofy trending topic banter like #LesserBooks or a serious #B2Bchat, being in the moment with others help me think new thoughts at a pace I’d never be able to manage on my own.
image credit: twitter
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