Local marketer extraordinaire Danny Starr and I both like to read. When we learned we had both gone through Greg Verdino’s Micromarketing, we decided to compare notes. With the help of videographer Robert Decher we were able to create our own little piece of micromarketing.
The video gives a 12-minute synopsis of how Greg believes marketing has shifted. We’d love it if this video helps you find out about the shift to smaller content and campaigns. We would also like to hear what you think about Greg’s book or the shift you’re seeing in either Business-to-Consumer (B2C) or Business-to-Business (B2B) marketing.
image credit: Robert Decher
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Video book reviews. Great idea. I just found this.
I liked the back and forth between you and Danny. The review was long enough to really give one a good sense of the book’s content and assess if it should be added to ones’ personal to-read list.
admin says: Thanks Murray – there are many marketing books that rehash the field’s familiar old adages. I try to only recommend the ones that show how the status quo is changing (or at least how it *should* be changing.). Thanks again.
Awesome!
Very well done!
Lots of food for thought…
Keep up the great work — looking forward to more of these!