Technology companies don’t have the luxury of waiting for leads to come to them. But many mistakenly think that leads are sales’ responsibility, so they task them with cold-calling. Sure, that generates some leads, but then sales can’t focus their time with the high-quality prospects that stand the best chance of closing. Marketing and PR definitely produce enquiries, but that doesn’t guarantee they will be “sales ready” leads. It’s up to Demand Generation to produce these leads and pass the ones that become qualified on to sales.

Lead Generation

Lead generation campaigns are the best way to focus your sales people on selling so you can start to count on predictable revenue. We specialize in execution, yet we are also happy to coach you so you can run these campaigns on your own. We believe so strongly in our campaign performance that part of our compensation is based on achieving mutually agreed business targets.

Campaigns can be done using mediums with live interaction such as trade shows and webinars, supported by tools such as outbound calls and email offers. Depending on what data is in your house list, you can run your campaign with either traditional or web media:

Sales Support

Once the campaigns start producing, we capitalize on the leads by scoring them to bring the warmest leads into touch with sales, shortening the sales cycles as much as possible. We analyze your sales process and implement tactics to optimize the sales funnel. We treat every company you deal with as a business development target, whether they are a prospect, a loyal channel partner or a client who’s seen as an upsell opportunity.

Demand generation and sales support programs can be run on a project basis, meaning you can switch them on and off as sales needs. Outsourcing this function can save you the cost of fixed full-time staff so you only spend money when you’re in prospecting mode.