Land more prospects on your site with Landing Page Optimization

Landing Page Optimization uses statistically-valid methods to test how your online marketing performs. So instead of questioning what your site is doing for you, or guessing about what works and what doesn’t, you can find out with our service what your prospects actually want. Landing Page Optimization, put simply, gives a step-by-step process for revealing the best way to convert visitors into prospects. Available at a fixed-price of only a few thousand dollars (contact us for a quotation), this service routinely pays for itself through converting just a few more visitors into solid leads for your technology.

Here is an overview of the steps we take to help your company succeed as you optimize your landing page(s).

	We’ll define what you want to know about prospect behaviour on your site. Once that’s done, the page or path by which your website converts visitors into prospects is identified. Using your existing page(s), we come up with a hypothesis on how your site could better convert prospects. We work with your internal staff to build new content, including changes to the messaging, images or call-to-action on that page. Sharing this project work not only keeps costs down, it also transfers knowledge that can be applied long after the end of the program.
	We run an A/B test on this hypothesis using Google Website Optimizer, to see exactly how your visitors respond to your site. We need a certain threshold of visitors to obtain statistically significant data.  We know at the start of the process whether your site receives enough traffic to run a six-week program.
	If your website receives less than this amount of traffic, traffic-boosting can be done with the help of an AdWords/Social Media/Email campaign, paid for and managed by you. We can also decide at the outset that we will run the program for a bit longer than six weeks, to gain enough traffic to have reliable Website Optimizer results.
	Throughout this process we connect on a weekly basis to review status and discuss insights on how prospects are reacting to the A/B versions of your site.
	At the end of the six weeks, we compare the two versions and either put the new content into your production site or leave the content as is. Statistics from the entire program will be presented to you. Having benchmarked your site’s ability to generate leads, you can predict the ROI potential of all future online marketing campaigns.

To receive a fixed-price quotation for our Landing Page Optimization program, contact us. We’ll be glad to respond to you within one business day with a quote, as well as answers to your questions or sample reports.