Does your website come across as authentically wanting to help prospects?
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| If you’re in the technology business, the onus is on you to tell the marketplace why they should use your technology and what value they are going to get out of it.Marketing communications can express your value and if used properly, can have an impact on every sales interaction you have.We produce marketing communications, as well as coaching and how-to training in the following areas. |  |
Marketing Collateral:
Your prospects only read collateral for one reason. They want a direct, meaningful answer to their question: “How can you help me?” We answer their question by putting your message in the right tone, copy length and the medium that’s best at reaching them.
The same technology can often be sold across multiple industries, geographies and functions. As each of them have different needs and use your product to achieve different aims, they each need to be reached with different messages. We evaluate how well you convey this to your prospects and develop value propositions for each vertical segment and tailor messages that will resonate with each of them.
| - Brochures | - Online Demos |
| - Data sheets | - PowerPoint presentations |
| - Case studies | - eBooks/Interactive Case Studies |
| - Screencasts/Podcasts | - Product launch kits |
| - Web advertising | - Press releases |
| - Video testimonials | - White papers |
Search Engine Optimization:
Search engines today are the modern day equivalent of marquee signs outside theatres and retail stores. Having a Google-friendly website means a prospect actively searching for your product/service is more likely to find and visit your site. We perform search engine optimization (SEO) that raises your profile in organic searches without acting unethically or garbling your brand’s message.
| - Optimizing copy for keywords | - On-page SEO practices |
| - External website links | - Blog creation |
Using Web 2.0 to Build Awareness:
Your prospects are talking with each other (and possibly your competition) on social networks and online forums. To have an impact, you have to engage them where they gather; they won’t come to you. Rather than jump on these networks because they are the latest fad, we use social media only where it will help you build relationships with your audience. Done right, it will result in more visits to your site, more leads and more sales conversations.
We’ve helped clients become participants and promote themselves on social network sites such as: twitter, LinkedIn, Facebook, Google+ as well as with blogs and industry-focused forums.
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